About us

One team for your website, marketing and brand.

We're a small AI marketing agency. We build, market and brand growing businesses, and you always talk to the people doing the work.

Our story

Why we started.

Most small businesses we met had the same three problems: a website that looked out of date, marketing that nobody had time for, and no clear brand, so every post and sign board looked different.

Agencies sent long proposals, then handed the work between designers, developers and marketers. We wanted one small team that does all three, uses AI to move faster, shows you the result first and stays with you after launch.

That's Pakkawork. Pakka means solid, done properly.

Who builds it

The developer behind the apps.

Websites, MacBook and Windows apps, mobile apps and AI products, built by Karthik Idikuda.

Karthik Idikuda · Hyderabad, India

Karthik builds the products at Pakkawork: websites, web apps, MacBook and Windows apps, and mobile apps. He is the founder of AskMyStartup, an AI twin of a founder that answers the team only from answers the founder has approved.

He works as a frontend developer and engineer at infinall.ai, is a market research intern at The Venture Build, and is finishing a B.Tech in Artificial Intelligence at Marwadi University. He holds two published patents.

What he builds

  • MacBook apps
  • Windows apps
  • Android & mobile apps
  • Web apps
  • AI agents
  • Computer vision
  • UI/UX design
  1. AskMyStartup logo

    Founder

    Now

    AskMyStartup · Oct 2026 – Present

    Hyderabad · On-site

    Building an AI twin of the founder that answers the team only from approved answers, and asks the founder when it does not know.

  2. The Venture Build logo

    Market Research Intern

    Now

    The Venture Build · Sep 2026 – Present

    Austin, Texas · Remote

    Researching startup ventures, markets and leadership for a venture studio that builds companies from scratch.

  3. infinall.ai logo

    Frontend Developer & Engineer

    Now

    infinall.ai · Jan 2026 – Present

    Hyderabad · On-site

    Building the screens customers use in an AI-first marketing product, and the engineering behind them.

  4. Karoza Technologies logo

    Computer Vision Intern

    Karoza Technologies · Jun 2025 – Dec 2025

    Rajkot · Hybrid

    Helped deliver camera-based automation for client sites, cutting the time people spent on manual inspection.

  5. pax-z logo

    UI/UX Intern

    pax-z · Oct 2024 – Jan 2025

    Hyderabad · Remote

    Designed screens and prototypes, then tested them with real users so the product felt simple to use.

  6. NSIC, Govt. of India logo

    Industrial Training

    NSIC, Govt. of India · Jan 2024 – Jun 2024

    Secunderabad · On-site

    Hands-on training at a Government of India centre, working alongside senior staff on real projects.

  • 2 published patents

    Swimming Pool Safety & Monitoring (Sep 2025) and Meeting Room Management (Mar 2026), India Patent Office.

  • Hacksagon 2026 finalist

    Built ResearchGPT, a 9-agent research system, in 36 hours, among 2,100+ teams at ABV-IIITM Gwalior.

  • YUVAAN 2026 finalist

    Built PRISM, an AI dashboard for pharmaceutical batch manufacturing (AVEVA × IIT Hyderabad).

  • B.Tech, Artificial Intelligence

    Marwadi University, 2024 to 2027, after a Diploma in Computer Science Engineering (Grade A).

What we believe

How we like to work.

Four promises we keep on every project, big or small.

  • Preview before you pay

    You see a working version of your site before you commit to anything.

  • Plain talk

    No jargon and no long proposals. A call or a WhatsApp chat is enough.

  • Phones first

    Your customers find you on their phones, so that is where we design first.

  • We stick around

    After launch we keep improving the site, the marketing and the brand.

Today

Where we are right now.

Where we work

  • India
  • United Arab Emirates
  • United Kingdom

Based in Hyderabad, India. We work over WhatsApp, calls and email.

What we do

  • Development
  • Marketing
  • Branding

AI does the heavy lifting. People check every piece.

Free preview, no catch

Tell us about your business. We'll show you a preview.

A short chat is all it takes. We build a working preview of your site and brand first, so you see it before you commit.

  • No card needed
  • No long proposal
  • No lock-in

Start your free preview

What do you need?

Rather talk it through?Book a free call